Yara, a producer and distributor of agriculture crop nutrition solutions, has kicked off its series of knowledge sharing events for farmers across different regions in Myanmar. On April 3rd, 2018, the first event was held in Aungban Town, Shan State, which involved 1,000 farmers. Yara is hosting this series of events following its launch in Myanmar in January 2018 and aims to meet with thousands of farmers and support their profitability.
As farmers in different regions focus on growing different types of crops, Yara has created tailored knowledge sharing events to be held in the coming months in the different regions of Upper Myanmar such as Shan State, Mandalay region, Monywa and Sagaing. During each knowledge sharing event, farmers will learn about crop nutrition, understand Yara’s products and how they can yield better crops. They will also receive support from Yara’s local Crop Nutrition Advisors who are equipped with skills to advise farmers and create value for them.
Present at the Yara event in Aungban was Daw Thet Thet Aye, Deputy Manager of Kalaw Agriculture Department, Shan State, who officiated over a ribbon-cutting ceremony together with Yara Myanmar Country Manager, Mr. Håvar Valved.
“At Yara, we have a farmer-centric way of working and last year, we met 250,000 farmers in Asia. In Myanmar, we aim to work closely with thousands of farmers, to help them improve crop nutrition practises in order to increase productivity and crop quality. Through our knowledge sharing events for farmers, our on-the-ground-agronomists will engage with growers, analysing the specific growth conditions and needs and providing the crop nutrition most suitable for each crop. For example in Aungban, we are focusing on the Brassica crop (vegetables, cabbages, or mustard plants) which many farmers in this region grow. We will tailor our events to the different seasonal crops grown in different regions. In addition to our crop knowledge and quality products, we will also offer tools and services to farmers. This way, farmers in Myanmar will benefit with increased profitability and improved livelihoods,” said Håvar Valved.
At the event hosted in Aungban, more than 1,000 farmers were brought through various learning booths about Yara and its history. These included Yara’s portfolio and fertilizer program for each focus crop, a demonstration on Yara’s best practices for fertilizer application and Yara’s digital platforms including its mobile application, CheckIT, which helps farmers identify crop problems and receive recommendations directly on their mobile phones.
Farmers who attended the Aungban event were also able to speak with Yara’s Crop Nutrition Advisors and participate in a Crop Nutrition Knowledge Assessment to test the knowledge they gained and receive prizes.
A total of 24 Yara staff members which included agronomists and Crop Nutrition Advisors were on hand to support farmers during the knowledge sharing event in Aungban. Yara’s upcoming events for farmers in Shan State will be held in Shwe Nyaung on April 5th and Naung Tayar on April 7th. Following that, Yara will host knowledge sharing events in other regions in Upper Myanmar.